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Math for Grownups

Girls are Great at Math! (Video)

By now, most of us know that girls have great math skills. Still, there are some folks out there who are holding on to the bias that boys naturally have better math abilities than girls.

In my latest Math Manifesto video, I go through some of the recent research on gender and math. It’s good news for girls and boys!

More videos are coming, so please subscribe to my YouTube channel: mathforgrownups.  Also, I hope you’ll share this video on Twitter, using #mathgirls and post it on your Facebook page. Share the Math for Grownups love!

As always, I’d love to hear what you think. Ask your questions or share your feedback in the comments section. After watching the video, are you convinced — as I am — that both girls and boys have math brains? Why or why not? And to all of you grownup girls, how has your gender affected your affected your math learning and doing? Did you ever buy in to the idea that you could not do math as well as your brothers, father, husband or male classmates? I would love to hear your stories!

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Math for Grownups

Introversion, Extroversion and the Percentage of Personality Type

I am an INTP — introvert, intuitive, thinking, perceiving. If this is all Greek to you, let me be the first to introduce you to the Meyers-Briggs Personality Type. According to the Myers-Briggs Type Indicator (MBTI), this combination of letters means I am conceptual, analytical, intellectually curious, adaptable, independent and critical. I love ideas and pursue understanding.

Sounds exactly like me. Exactly.

I learned my Meyers Briggs personality type by taking a rather involved multiple-choice evaluation. But there are shorter tests online that work reasonably well. If you don’t know your type, check it out here. (I’ll wait.)

It’s pretty trendy to know what your personality type is and to identify the characteristics that you share with others. Being an INTP — remember, I love ideas and pursue understanding — I think this is a really good thing. (Also being an INTP, I think it’s a good idea for folks to get the real Meyers-Briggs test, if they plan to use the results in any serious capacity, like workplace team building or couples therapy.) You don’t have to agree with the veracity of these personality types to find them interesting and entertaining. Personally, I’ve found that knowing my type helps me make decisions — like striking out on my own as a freelance writer.

But what I find in the many, many articles on this subject is how unique the results seem. So many of my friends have said, “Wow! No wonder I feel so [misunderstood/alone/different]! Only 5 percent of the population has the same personality type as I do!”

On some level, and with some things, we all want to feel singular. Seems to me, personality types are one of those things.

But these small percentages have always bugged me a little bit. And that’s because of the math.

There are four preferences in the Meyers-Briggs personality type: introversion vs. extroversion, sensing vs. intuitive, thinking vs. feeling, and judging vs. perceiving. (I won’t get into the details of these characteristics, but do know this: judging isn’t a bad thing at all. Learn more at The Meyers Briggs Foundation website.) Since there are two options per preference, there are 16 possible personality types according to the Meyers-Briggs test.

I think we forget that there are so many different combinations. And that clouds our understanding of what is rare and what is not rare.

In fact, the Meyers Briggs Foundation has studied the occurrence of each of the 16 personality types in the population.

First, a disclaimer: already, this is not a random sample. The foundation used data that is reported to them, which means that only people who have taken the MBTI evaluation were in the sample studied. But what if people with a certain personality type are less likely to take a personality test? This type would not be accurately represented in the sample. And if one type is more likely to take a personality test? Those folks might appear more often in this sample than in the general population.

Still, let’s take a look.

(Data from the Meyers Briggs Foundation)

If you lined up all of the personality types in order of their percentages, the types at the middle are ISTP (5.4 percent) and INFP (4.4 percent). If you fall within 5 percent of the population, are you unusual? Well, yes. In some regard, but only if the rest of the population falls in one category outside of that 5 percent.

In terms of rarity, we often think of rates of disease. According to the American Autoimmune Related Disease Association, about 5 percent of the population in Europe and North America have an autoimmune disease. With these diseases, (including celiac disease, rheumatoid arthritis, multiple sclerosis, lupus and type I diabetes) the immune system is attacking some part of the body. (In fact, my father had autoimmune hepatitis and vitiligo and died of pulmonary fibrosis.)

If 5 percent of the population is affected by autoimmune disease, 95 percent is not. This makes autoimmune disease seem kind of usual or rare. Actually, it’s not rare by medical standards. For a disease to be considered rare in the U.S., it must affect less than 0.06 percent of the population.

And as with all math, the context matters. There are 16 personality types.  If there were only three types, 5 percent is really rare. But with 16 types, well, 5 percent isn’t so unique. That’s because the other 95 percent is spread out among the remaining 15 types.

Now where this stuff gets really interesting is in certain populations. For example, in a 1992 study of college and research librarians, 11.5 percent were INTJ, while 0.8 percent were ESFP. These results definitely don’t square with the frequency in the general population. So you might be not so rare among librarians but more uncommon within the rest of the world.

I don’t mean to suggest that each of us is not a special snowflake. We are — but that’s not because of our personality types. As useful as these categories are, they certainly ignore a large part of the rest of what makes us who we are. (Meyers and Briggs knew this, of course, and their foundation works hard to be sure that the MBTIs are used ethically and responsibly.)

So go on with your special self. Fly your freak flag proudly. Just know that each of the personality types is interesting and unique in its own way. You are special, but not because of your personality type. There are just too many other possibilities!

Photo Credit: db Photography | Demi-Brooke via Compfight cc

Do you know what your MBTI type is? I love to hear about others’ personality types and how they understand them. Share your personality type stories in the comments section. Because you’re special. Just the way you are.

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Math for Grownups

Math at Work Monday: Mina the Speech-Language Pathologist

Today’s interview is with Mina Greenfield.  She has been a speech-language pathologist for sixteen years.  I enjoyed hearing not only about the math involved in her job but also about her work with children on the autism spectrum.  People like Mina are becoming needed more and more as autism is on the rise. I’m so thankful that she has dedicated herself to this important job.

Can you explain what you do for a living?

I am a clinician in a private school for students on the autism spectrum. I work on interdisciplinary teams that include classroom teachers, teaching assistants, occupational therapists, and social workers. When most people think of a “speech therapist”, they think of kids that can’t say their R’s or S’s. However, my work takes a broader look at communication. Can they understand what they hear or read? Can they express their ideas? And can they use language to communicate effectively with others?

When do you use basic math in your job?

I use basic math in my job to calculate my billable hours (each 15 minute segment counts as a unit) and to compare my “scheduled vs. actual” therapy time for the week (i.e. I was scheduled to do 23.5 hours of therapy time, but a kid was absent so my actual time was 22.5). I also use math when scoring standardized tests and interpreting test scores on incoming reports. When looking at standardized tests, usually the mean =100 and the standard deviation (SD) is 15. Therefore scores between 85 and 115 are considered to be within the average range. If I read a report on a new kiddo and I see language scores that are in the 60’s or 70’s (or lower), I will be keeping a close clinical eye on him. Percentile ranks also make frequent appearances in assessments.

Do you use any technology (like calculators or computers) to help with this math? Why or why not?

I use a widget calculator on my desktop for daily and weekly billable hours. I’ve always been good at mental math so it makes that process much quicker. When scoring standardized tests, there’s a lot of basic addition to determine a raw score, but then you use the manual to look up corresponding scores which does not require math.

How do you think math helps you do your job better?

My ability to do mental math makes my job much quicker which I suppose makes me do my job more efficiently (better). I’ve been in the field long enough that I don’t have to “think” about standardized scores and what they mean. If I see a certain number, I know it indicates a certain strength or deficit.

How comfortable with math do you feel? Does this math feel different to you?

For my purposes, I feel comfortable with math all of the time. Again, I’m very thankful I’m good at mental math.

What kind of math did you take in high school? Did you like it/feel like you were good at it?

I took them all…Geometry, Trigonometry, Calculus, and AP Calculus. I also took statistics in college.

Did you have to learn new skills in order to do the math you use in your job? Or was it something that you could pick up using the skills you learned in school?

I picked up the math at my current job pretty quickly. I think compared to other professions, it’s “basic” math. (maybe?)

Questions for Mina?  Let me know, and I’ll pass them on.

Photo Credit: fotoroto via Compfight cc

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Math for Grownups Math for Parents Math for Teachers

Everyone Does Math, Every Day (Video)

Think you don’t need math? Think again! Math is everywhere, and much of the time you might not even realize that you’re doing it.

If you remember wondering when you’d ever use math as a grownup, click on my next Math Manifesto video above.

And don’t miss out on other videos, including: Everyone Has a Math Gene.

More videos are coming, so please subscribe to my YouTube channel: mathforgrownups.  Also, I hope you’ll share this video on Twitter, using #idomath and post it on your Facebook page. Share the Math for Grownups love!

As always, I’d love to hear what you think. Ask your questions or share your feedback in the comments section. After watching the video, are you convinced — as I am — that you do math every day? Why or why not?

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Math for Grownups Math for Writers

The Inner Critic: NaNoWriMo and Math

I’m going to reveal a big secret here today — with my tummy doing summersaults and my hands sweating. Here we go: I’m participating in this year’s National Novel Writing Month. There I said it. And god help me, I hope I didn’t jinx myself.

What is this and why is it so scary? Basically, I’ve challenged myself to write 50,000 words of a book by November 30. Most folks write novels — hence the name — but I’m writing non-fiction, which makes me a rebel. We’re a fully accepted part of NaNoWriMo, and I like that.

There’s plenty of math in NaNoWriMo, not the least of which is the word count. Each day, I write approximately 1,667 words or 50,000 words divided by 30 days. Because I’m writing in Scrivner (a great word-processing program for writers), I need to calculate my total word count per day. That means subtracting what I’d written previously from what I wrote today. And because in Scrivner, I can create chapters that are separate documents, if I pick up in the middle of a chapter and then start a new one during one writing session, I’ve got some more calculations to do.

Honestly, that little bit of number crunching isn’t all that interesting to me. It’s the dreaded inner critic who has caught my attention.

Near as I can tell, NaNoWriMo is not about producing the perfect book. It’s about getting out a first draft. Most of us fans of Anne Lamott‘s Bird by Bird use a more colorful phrase: Shitty First Draft or SFD. I hate these. With a passion. And so for years, I’ve completely avoided them.

Sure my first drafts aren’t great, but I usually weave a great deal of editing into the initial writing process. I do this because my inner critic freaks me out. And so the writing process for me is generally stop-and-go. Hell, I can’t even go until I have a good paragraph or two formed in my head.

This is not necessarily a bad way to write. But I’ve never liked the fact that I’m letting some bitch of an inner voice tell me what I can and cannot write at any given time. This is why NaNoWriMo has been a freeing experience so far. I don’t have time to ponder each and every word choice or search for the perfect metaphor or google to find when, exactly, Star Wars hit the big screen. The sheer speed of this process means I can’t give my inner critic any attention at all. I’m focused on getting out an SFD (or as I learned to call it, a “discovery draft”).

Many of us have inner math critics, too.

If you don’t feel like you can manage finding percentages, you might freeze up when the restaurant check comes and you need to find the tip. If you’re worried about what cubic measurements actually mean, you might buy way too much mulch.

In other words, our inner critics might be saying, “You suck at math!”

There are entire books written for writers with advice on how to ignore, kill or somehow disable the inner critic. This voice is sometimes considered a part of every writer’s process. We don’t think we’re stupid or crazy or inept because we have one. We learn to work with that critic or make her take a break in the corner.

And that’s what we need to do with our math critics. Because just like with writing, these bossy voices prevent us from taking risks with math. They reinforce the feeling that we’re hopeless idiots, when in fact we all possess the math gene.

So if you’re a writer who is actively avoiding statistics or reviewing studies or even accurately tabulating your NaNoWriMo daily word count, turn some of those terrific tactics for squelching your inner writing critic on that voice telling you that you cannot manage everyday math. 

Meantime, I’ll keep on writing like a fiend, knowing that there’s plenty of time in the months to come to polish, rewrite, and kill my darlings.

Are you a NaNoWriMo writer this year? I would love to hear about your book or project. And if you’ve got great ideas for telling any inner critic to take a hike, please share them in the comments section!

This is also a great place to plug my book, Math for Writers. If you’re a writer who feels a little (or a lot) nervous about math this is your ticket to ease and confidence.

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Math at Work Monday Math for Grownups Math for Teachers

Math at Work Monday: Mary the Non-Profit Principal

Today’s interview is with Mary Cahalane, Principal of the non-profit company Hands-On Fundraising, LLC.  Mary knows this business well as she has been working in nonprofits for 30 years, 26 of those years as a fundraiser.  She is especially proud of this newest venture which is only 4 months old.  When we talk funds, we’re talking numbers so it wasn’t a surprise to me that math is a part of what she does.

Can you explain what you do for a living? (Be specific!)

I help nonprofit organizations improve their fundraising programs. I focus particularly on annual giving, copywriting and donor communications and improving donor retention.

When do you use basic math in your job? 

Fundraising is a funny combination of art and science. I could write the best appeal in the world, but I couldn’t judge it as such until I saw the results. We need to track donations and donor behavior. There are some measurements used all the time: Total dollars, Average gift, Response rate, Retention rate, for instance. All of those things require some math. Setting up and working with donor databases is another area. Information has to be quantified and categorized in order to be useful. How much to weigh this kind of information against that kind? What’s the hierarchy?

Do you use any technology (like calculators or computers) to help with this math?  Why or why not?

Oh heavens, yes. I no longer trust my brain to do even simple calculations on the fly. That’s what Excel and calculators are for!

But if you don’t understand what it is you’re looking for, all the machines in the world won’t really help. So I need to have a theoretical grasp before resorting to the calculator to do the arithmetic for me.

How do you think math helps you do your job better? 

Too often, fundraising can be grounded in instinct. That can work if you’ve got very good instincts. And for the people side of fundraising, good personal skills are critical. Can you connect with people? How are your relationship-building skills? That can be very subjective.

But to measure success, it always comes down to the numbers. Did this appeal work? If your board chair loved it, but it raised very little money, then it did not work. Conversely, if it was so corny it made you cringe, but your donors responded well – it worked. It’s not subjective. It’s all about the numbers.

How comfortable with math do you feel?  Does this math feel different to you?  

I’m pretty comfortable with math at work. I’m in my element there. Outside work, I don’t feel quite as adept. I often grab the calculator to tally the checkbook.

What kind of math did you take in high school?  Did you like it/feel like you were good at it?

Math was definitely NOT my subject in high school. I believe our course schedule was Algebra I, Geometry, and Algebra II/Trig and then if you were a glutton for punishment, you could take Calculus senior year.

I was not a glutton for punishment. Geometry wasn’t too bad. The logic was probably verbal enough for me. I still get hives at the thought of trigonometry, however.

Did you have to learn new skills in order to do the math you use in your job? Or was it something that you could pick up using the skills you learned in school?

It’s funny. My first job out of college was so dull. I worked in the import office of a huge retail organization. This English major spent her days hovering over boring import documents and adding long lines of figures. Doing that day in and day out vastly improved my ability to add and subtract in my head. I was also a whiz at using my left hand on the calculator and my right on the phone. Unfortunately, those haven’t been highly sought after skills.

Anything else you want to mention?

Just thank you for the interview. This was fun!

It sounds like Mary sure knows the ropes when it comes to fundraising and math.  She may not have confidence in all areas of math, but she has sure honed the areas she needs to make a large impact in the non-profit world.  Have a question for Mary?  Let me know, and I’ll be glad to get in touch with her again.

Photo Credit: Tracy O via Compfight cc

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Stop Freaking Out About Ebola (Because: Math)

When I read Richard Preston’s The Hot Zone in the mid-1990s, I was terrified. This was the first I had heard of a scary new disease called ebola. I was working for an AIDS Service Organization at the time, so I understood — better than most — how blood-borne infectious diseases are contracted. Still, the images of how the victims of this virus die are still with me. Horrifying.

But I’m not at all afraid of ebola today. Not one little bit. Why? Math.

It’s difficult for ebola to spread. Really difficult. Like HIV, the ebola virus only lives in bodily fluids, including blood, saliva, mucus, vomit, semen, breast milk, sweat, tears, feces and urine. (HIV is only transmitted through four bodily fluids: semen, vaginal fluids, breast milk and blood.) Transmission can occur when infected bodily fluids come into contact with a person’s eyes, mouth or nose, or an open wound or abrasion.

Compare this to measles, which is transmitted through the air. The measles virus lives in the mucus lining of the nose. A sneeze or cough can release virus-infected droplets into the air. Breathe in the air with little measles droplets, and unless you’ve been vaccinated, it’s very likely you’ll see a tell-tale rash in a few days.

Since measles is highly contagious for four days before symptoms appear, a person can transmit the virus without even knowing he has it himself. According to the CDC, measles is so contagious that if one person has it, it will spread to 90 percent of the people who come in contact with that person (if they are not already immune, thanks to the vaccine).

It’s All About the R0

The way a virus is transmitted helps determine how contagious the disease is. And the big deal here is something called R0 or “reproduction number” (also called “r-naught”). R0 is the number of people that one infected person will likely infect during an outbreak.

Those of us of a certain age might remember a shampoo commercial that illustrates this perfectly.

Like Fabrerge Organics shampoo, ebola’s R0 is 2. When one person contracts ebola, it is likely that two others will become infected. Yes, those numbers add up — and they have in parts of Africa.

Now take a look at measles, with an R0 of 18. When one person gets measles, it’s likely that 18 people around him do too. Then each of those 18 people spread the virus to 18 more people. In one generation of this infection, 18 x 18 (324) have contracted measles. That’s compared to only 2 x 2 (4) people who will likely contract ebola in one generation of the infection. In fact, measles is still one of the leading causes of death in children around the world. According to the WHO:

Measles is still common in many developing countries – particularly in parts of Africa and Asia. More than 20 million people are affected by measles each year. The overwhelming majority (more than 95%) of measles deaths occur in countries with low per capita incomes and weak health infrastructures.

But measles is not a major threat in the U.S., and we all know why — the measles vaccine. Ebola has no vaccine, but a relatively strong health care system in our country and its very low R0 makes ebola a low threat, compared to other viruses, like HIV and certain strains of influenza.

The scary thing about ebola is not how quickly it spreads but how basic medical care can keep it from spreading. We have that basic care here in the U.S. Large swaths of Africa do not.

And along with a low R0, the ebola virus has a relatively short infectious period — about a week. On the other hand, HIV is infectious for years and years — many of those years while the infected person has no symptoms or does not even test positive on an HIV test. The relationship between time and infection matters, too.

You Should Worry About Other Things Instead

For example, the National Institutes of Health (NIH) reports that each year, about 5,000 people under the age of 21 die in alcohol-related incidents, including car crashes, falls, burns, homicides, suicides and alcohol poisoning.

According to the Federal ReserveAmericans held $229.4 billion in consumer credit (outstanding household debt, including credit cards and loans) in July 2014.

The global sea level is rising at alarming rates, according to the National Oceanic and Atmospheric Administration (NOAA). Before 1900, these levels remained constant. Since 1900, the levels have risen 0.04 to 0.1 inches per year. But beginning in 1992, that rate climbed to 0.12 inches per year. This translates to much greater likelihood of flooding in coastal areas (including the neighborhood where I lived for 10 years).

And we should be concerned about ebola in Africa, mainly because we can do something about the higher rates of ebola infection and deaths there.

But ebola in the United States? Really, this shouldn’t be a worry for you. Let the math ease your mind.

Photo Credit: CDC Global Health via Compfight cc

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Math for Grownups Math for Parents Math for Teachers Math for Writers

Math at Work Monday: Kelly the Virtual Assistant

This world is spinning fast, and a lot of things are changing.  Today’s interview is with Kelly Case ofTime on Hand Services.  She is a virtual assistant or VA — in fact, she’s my VA!  Without Kelly, this blog would be empty most of the time. She also lays out my newsletter and does lots of research for me. 

Can you explain what you do for a living?

I have my own business that provides administrative services to other companies.  These companies vary in size and may be located anywhere in the world.  Thanks to the internet, there is less and less need for your assistant to be in the physical office with you.  My clients enjoy the freedom of having a virtual assistant. They don’t have to provide office space, computer equipment, or benefits.  They decide how many hours they want me to work for them each month and then assign tasks to me at their convenience.  These tasks vary widely.  I do bookkeeping, email management, calendar management, blog management, proofreading, data entry, travel planning, transcription, customer service, email marketing, website design, and more.

When do you use basic math in your job?

I use math just about every day, for my own virtual assistance business as well as for the businesses of my clients.  I use math when doing invoicing, payroll, travel planning, and bookkeeping.  For instance, when reconciling credit card or checking accounts, I must use math to make sure the credits and debits match the bank statement.  When invoicing, I use math to make sure I’m charging their clients or mine the right amounts or percentages.  A customer of my client may agree to make three monthly payments to the client for a certain product.  I split the payment into thirds and charge at the appropriate time.

Do you use any technology (like calculators or computers) to help with this math? Why or why not?

Yes, I use the calculator function on my computer whenever I need to calculate long lists of numbers to prevent human error.  I usually do it twice to be sure I come up with the same answer each time.  I also use Microsoft Excel to keep track of credits and expenses for my clients’ check registers. Quickbooks is used often for the bookkeeping aspect as well.

How do you think math helps you do your job better?

I’m not sure that it helps me do it better, but it enables me to do my job.  I wouldn’t be able to invoice, do payroll, or keep books without the use of math.  Numbers are an integral part of our daily lives and work places.  And, where there are numbers, there is math.

How comfortable with math do you feel? Does this math feel different to you ?

I am extremely comfortable with math.  The type of math I use in my job is very elementary and basic for me.

What kind of math did you take in high school? Did you like it/feel like you were good at it?

I enjoy math very much.  In high school, I got As in math and was asked by friends to do their homework assignments for them.  In fact, I enjoy it so much I took math as one of my college electives because I knew it would be an easy A for me.

Did you have to learn new skills in order to do the math you use in your job? Or was it something that you could pickup using the skills you learned in school?

No, I didn’t need to learn any new math skills per se.  I just had to learn the different programs that I use to do the math, like Quickbooks or an online payroll service.

More and more writers, like me, are hiring virtual assistants. This allows us to focus on our writing, and for me, it means having a detail person on my team. Have a question for Kelly or interested in learning more about her services?  Check her out at www.timeonhandservices.com. Wondering how you can use a virtual assistant in your business? Ask in the comments section.

Photo Credit: Philippe Put via Compfight cc

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Math for Grownups Math for Parents Math for Teachers

Is Math Creative?

As a math major in college, I was required to take a computer programming class. In retrospect, the reasoning made perfect sense: successful programming follows a natural logic, very much the same way math does. But at the time, I was resentful, and a little scared.

Sure enough, I was lost by week two. I enlisted in some tutoring from a dear friend in my section. And she demonstrated to me a completely different way of structuring the code. Her process made much more sense than the methods taught by our instructor, so I adopted it. Three days later, I sat in shock, as the prof announced that some of our assignments looked suspiciously similar.

Let me be clear: I had not copied my friend’s coding. I had identified with her way of thinking and modeled my code after her approach. But it was such out-of-the-box thinking, I understood why the prof thought we were cheating. And sadly, instead of talking to him about it, I simply reverted back to his methods. Yeah, I didn’t get much out of that class.

My friend demonstrated some amazing creativity in her approach to coding. She did this in all of her math classes as well — for which she was greatly rewarded. I learned from her that thinking creatively is critical for succeeding in math of any kind. And I mean any kind — from proving Fermat’s Last Theorem to finding out how many gallons of Symphony in Blue you need to paint your living room.

Too often, math is described in black-and-white terms. There’s a right and a wrong answer. There’s a step-by-step process to follow. If you think of math this way, it’s no wonder. Most of us were taught that math is about a right answer.

But those teachers were wrong. Sure, the right answer is important, but just like those inspirational posters say, it’s all about the journey. How you get to your answer is just as important as the right answer.

And that’s where creativity comes in. Because we all access this information in different ways. Some of us are visual. Some of us need time to think. Some of us like to talk things out. Those of us with true numeracy use creative methods for solving ordinary problems. Take 23 x 6, for example.

Most of the world would stack these numbers up, multiply 6 by 3 and then 6 by 2, add (remembering to align the numbers properly) and get 138. But there are many other ways. I like this one:

23 x 6 = (20 + 3) x 6

                       = (20 x 6) + (3 x 6)

         = 120 + 18

 = 138

With that method, I can do the problem in my head!

But you don’t need to solve the problem that way. Come up with your own process. Be bold! Set off on your own! Be creative!

So in answer to the question, Is math creative? YES! You’ve just got to access your own out of the box thinking.

Photo Credit: Yuri Yu. Samoilov via Compfight cc

Do you agree that math is creative? Why or why not? What examples of creativity (or lack thereof) can you share?

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Math for Grownups Math for Writers

3 Website Statistics Tools Reveal Your Visitors’ Secrets (in a good way)

We writers have all heard about platform, and so many of us have blogs — both to share what we’re thinking and to reach audiences that might also be interested in reading our books. But how can you tell if your website or blog is really working for you? Stats, of course. Since this can be overwhelming, I’ve asked Donna K. Fitch — an expert on WordPress and a fellow writer — to share her favorite tools for gathering and analyzing website stats. She’s broken it all down, making the process easier to understand and to follow. Plus, she’s offering you a free glossary of analytics terms. (I’m snatching that bad boy right up!)

Who’s visiting your website? Is anyone reading your blog posts? Site statistics provide the keys to these questions. Many options exist for providing these statistics, depending on what site platform you use or how much depth of analysis you desire.

Your hosting provider will often show you the rough numbers in your dashboard or cPanel, such as “x number of visitors this month,” but that’s not helpful. That number is the equivalent of the counters people were enamored of a few years back. Seeing “302,455 site visitors since 1997” is not that impressive if you think about it. Site visitors is a raw number that may include the site owner herself, and tells nothing about how many of those visited multiple times.

I design and maintain WordPress sites, so I’ll be focusing on that platform, but you may find many of the same tools available on your site. If you’re not familiar with the terms used, I’ve provided a glossary of analytics terms as an exclusive free PDF download for you.

Jetpack

A suite of free features available on WordPress.com hosted sites, Jetpack offers website statistics. If you use self-hosted WordPress, you can link your account to a WordPress.com account and take advantage of Jetpack as well. At a glance, Jetpack shows you a graph of site visits, referrers, search engine terms, subscriptions, top posts and pages, and clicks. As you dig into the information, you will find an “About the math” section, where their logic is explained.

When should you use Jetpack? When you’re mainly interested in how many site visits occurred when. This number is useful if you want to determine the optimum day to post on your blog. If more people read it on Friday than on Monday, you can adjust the day you post accordingly.

Google Analytics

Available for free to anyone with a Google email address, Google Analytics can be quite daunting, but the wealth of information provided is astounding. Hooking your site up to the analytics tracking requires signing up at http://google.com/analytics. You must use a Gmail account for the requested email address. Google provides you with an ID code which you then insert into either all the pages you wish to track, or your site template. After that, wait about 24 hours to see the results.

When you log into the Google dashboard, you immediately see a graph of visits, with information on sessions, users, pageviews, pages per session, average session duration, bounce rate, and percentage of new sessions, plus a pie chart showing the percentage of new and returning visitors. Below that you see three sections: Demographics, including the language of the top ten visitors, their country or territory, and city from which they visited; System, showing what browser they used, what operating system (Windows, Macintosh, Android, iOS, Linux), and what service provider (Charter Communications, Time Warner, etc.); and Mobile, listing operating system, service provider and screen resolution.

While you could spend hours on each section alone, skip down to the Behavior section to see interesting facts about how people interacted with your site. (The Acquisition section is primarily useful to those purchase ads on Google AdWords.) You can learn what pages were visited the most, how fast pages were accessed, and the flow of the user’s behavior through the site. You can even click on Real Time and see who is visiting your site at that very moment.

When should you use Google Analytics? When you’re interested in knowing in detail who’s visiting your site, from where, how often. When you want to tweak your site’s content or architecture in answer to visitor patterns, to enhance the user experience. When you just love seeing all the numbers generated by your website.

WP SlimStat

This is a highly-rated free web analytics plugin for WordPress. I have only recently installed it, but am amazed at the range of information it provides, some of which isn’t provided by Google. A real-time log shows you who’s viewing your site at any given moment. The Audience section uses the term “daily human visits,” separating out people from visits by bot. Site analysis gives you at a glance how many content items your site has, as well as the number of comments. The Map overlay provides a fun way to see if you’re getting visits from around the world.

When to use WP SlimStat? When you’re a WordPress self-hosted user who wants a rich, broad array of statistics in an easy to use format.

I’d love to hear from you about your experiences with these tools. Please use the comments below to share!

Donna K. Fitch, MLS (Master of Library Science), MCert (Master’s Certificate in Web Design and Development), is the founder and CEO of Maximum Author Impact, creating beautiful WordPress websites, training webinars and other resources for indie authors. She is the independent author of Second Death, The Source of Lightning, and The Color of Darkness and Other Stories, newsletter web editor and member of the Horror Writers Association, and a member of the Alexandria Publishing Group, aimed at raising the level of professionalism among indie authors. In her day job, she is the digital communication specialist in the office of marketing and communication at Samford University in Birmingham, Alabama, USA.

Top photo credit: trekkyandy via Compfight cc.

Bottom photo credit: Donna K. Fitch.

Categories
Math for Grownups

Everyone Has the Math Gene (Video)

So where have I been this week? Makin’ video, y’all! I had lots to learn, but I’m tickled to share my first Math Manifesto video: Everyone has a math gene.

If you’ve heard yourself saying, “I’m no good at math; I don’t have a math gene,” this video is for you. In it I talk about all of the current research and understanding of how our brains were born to do math. Take a look!

You may have noticed that I changed this line of my manifesto. Originally I believed that there is no such thing as a math gene, but after doing some reading I’ve come to a different conclusion. We all have the math gene.

More videos are coming, so please subscribe to my YouTube channel: mathforgrownups.  Also, I hope you’ll share this video on Twitter, using #mathgene and post it on your Facebook page. Share the Math for Grownups love!

As always, I’d love to hear what you think. Ask your questions or share your feedback in the comments section. (Yes, I already know that I say “So…” and “But…” too often. *smile*) After watching the video, are you convinced — as I am — that you have the math gene? Why or why not?

Categories
Math for Grownups Math for Parents Math for Teachers Math for Writers

The Brain Ordered: A review of The Organized Mind

These days I’m devouring just about any writing I can find that features the cross section between neurology, sociology and psychology. Daniel Pink’s Drive completely changed my mind and confirmed my suspicions about how motivation actually works. And now The Organized Mind by behavioral neurologist Daniel Levitin has helped me better understand how the brain helps us organize our time, thoughts and things — and how our brains can get in the way.

It’s a big book. And parts of it are very dense, including sections that explain the anatomy of the brain and almost an entire chapter devoted to the probabilities of medical outcomes. But the rest of the book is quite narrative, with funny and relatable examples. This science and geek loved it all.

For me, the takeaways were in productivity and learning. It’s not fair to boil it all down to two categories, but I will. At the same time, I’ll point out how all of this relates to math, with a few quotes from Levitin‘s book.

What the Brain Does Well

Categorization

Turns out the brain is perfectly designed for identifying similarities and differences.

In the last few years, we’ve learned that the formation and maintenance of categories have their roots in known biological processes in the brain. … Theoretically, you should be able to represent uniquely in your brain every known particle in the universe, and have excess capacity left over to organize those particles into finite categories. Your brain is just the tool for the information age.

Where’s the math in that? Everywhere. It could be argued that math is the study of categories. Start with our number system. Positive numbers that are not fractions and decimals fall in the category of whole numbers. Add negative numbers to that group, and you’ve got integers. (And so on.) Or you can group numbers as prime and not prime or even and odd. Graphs of equations can be lines or curves — and some curves are parabolas, while others are circles. See where I’m going with this?

This is all good news. Because the brain is so excellent at forming and maintaining categories, your brain was made for math.

Discovery

But how can we make sure we remember all of these categories?

The last two decades of research on the science of learning have shown conclusively that we remember things better, and longer, if we discover them ourselves rather than being told them explicitly.

This idea has huge implications for math education. For the most part, approaches to teaching math fall in one of two categories (see what I did there?): telling and discovering. Most of us who grew up in the 70s and 80s learned math through the “telling” method. The teacher gave a lecture, demonstrating how to perform a skill, and asking students to practice the steps shown in the lesson. Discovery turns this process on its head, giving students the opportunity to figure things out on their own, even finding new ways to solve problems. When they can discover ideas on their own, students have a much better shot at remembering what they’ve learned.

Of course discovery is messy and difficult, which brings us to ways that our brain gets in the way.

What the Brain Doesn’t Do Well

Frustration

This idea from Levitin blew my mind. Apparently it’s a proven fact that people don’t manage frustration well. It’s why we procrastinate, and that feeling of frustration is rooted in our brains.

The low tolerance for frustration has neural underpinnings. Our limbic system and the parts of the brain that are seeking immediate rewards come into conflict with our prefrontal cortex, which all too well understand the consequences of falling behind. Both regions run on dopamine, but the dopamine has different actions in each. Dopamine in the prefrontal cortex causes us to focus and stay on task; dopamine in the limbic system, along with the brain’s own edogenous opiods, causes us to feel pleasure.

Then we play into this automatic system with two “faulty beliefs: first, that life should be easy and second, that our self-worth is dependent on our success.” So, when the going gets tough, we quit — shoot for an easier option.

Unfortunately, this is just something we need to fight against. And Levitin has some great strategies to offer. At the same time, I felt very validated in my instinct to choose low-hanging fruit, rather than reaching for loftier goals. That also goes for the math student who is immediately frustrated by assignments he can’t understand, and the grownup who always lets someone else split the restaurant tab.

Probability

For years I’ve struggled with my inability to internalize the concepts of probability, so I was really relieved to learn that my brain is wired this way.

Cognitive science has taught us that relying on our gut or intuition often leads to bad decisions, particularly in cases where statistical information is available. Our guts and our brains didn’t evolve to deal with probabilistic thinking.

No wonder I have to work so hard to understand the probability I’ll suffer from a medication’s side effects or even the chance I’ll win in Roulette. Unlike categorizing, my brain isn’t set up to have an intuition about probability. (This isn’t to say that others can’t find calculate probabilities quickly, of course.)

Of course much depends on our understanding of probability, including life-and-death situations, like choosing the right medical treatment. It’s important to think about these things in a clear and focused way. That’s one reason Levitin spends so many pages on something called FourFold tables. (More on those in a later post.)

I encourage you to pick up a copy of The Organized Mind. (No, you can’t borrow mine; I’ve been referring to it over and over since I finished reading!) It’s a great look at how we can maximize the things our brains do well and work against the tricks our brains play on us — to be better organized and productive, while learning and using math.

Photo Credit: dierk schaefer via Compfight cc

Have you read Daniel Levitin’s book? If so, what did you think? Share your comments and questions.