Tag

PHOTOGRAPHER

Browsing

I had the pleasure of speaking with Samantha Volz who has the pleasure of working from her very own home every day. That is one of the benefits of being a freelance designer. In addition to graphic design, this artist also does photography. It seems she is creatively blessed with talent.  I was curious about how she uses math in her work. Let’s take a look at what she had to say:

Can you explain what you do for a living?

I’ve been working as a freelance designer since 2001.  I design marketing/advertising material for companies. In addition, I also design websites and other support files for social media applications. I am a photographer, painter, and artist as well.

When do you use basic math in your job?

I have to use specifications to set up design files. Set up bleed, trim and safe zones so that when the file gets to the printer, it is set up correctly and prints correctly. For instance, if I have a print sheet that is 8.5 by 11 inches for a trifold brochure, I need to divide the paper by three and adjust 1/8th of the 3 panel. Depending on how the trifold folds, I will need to adjust the panels 1/16th of an inch if a panel folds in. Then, on the layout in the software I have to consider set up for a printing press or digital printing if my graphics bleed to the edge I have to add at least 1/8th to 1/4th of an inch of graphics that extends past the actual final layout for being trimmed down to allow for machine error. So my final file that is handed over to the print vendor is 8.5 x11 with bleed 1/8th bleed on all sides. Total graphic coverage is 8.75 x 11.25 trimmed down to 8.5 x 11 and scored for folds indicated on the set up with 3 panels roughly 3.66 ” wide, again depends on the fold design chosen for that tri-fold brochure how it will read, flow and open up to reveal the information being provided.

Do you use any technology (like calculators or computers) to help with this math? Why or why not?

Yes, I use a calculator a lot.

How do you think math helps you do your job better?

I could not do my job without it. It is how everything flows from the client to me, the designer, and then to the printer until it is produced as an end product.

How comfortable with math do you feel? Does this math feel different to you?

I am comfortable with normal addition, subtraction, division, multiplication, and fractions. Nothing too complicated.

What kind of math did you take in high school? Did you like it/feel like you were good at it?

I took honors math classes.

Did you have to learn new skills in order to do the math you use in your job? Or was it something that you could pick up using the skills you learned in school?

Yes, what I use now I learned in high school.

Who knew that the creative type still need to know their basic calculations and fractions?  Seems like everywhere you go, even in your home, math is sure to follow. I hope you enjoyed learning a little more about Samantha. Let me know if you have any further questions for her. 

Photo Credit: 55Laney69 via Compfight cc

Photography is one of those art forms that looks easy but is really challenging — at least challenging to get it done right!  Writer and photojournalist, Sally Wiener Grotta describes how math helps her compose the best photograph, including perfect lighting. 

Can you explain what you do for a living?

Essentially, I am a visual and verbal storyteller. This has developed into a multi-pronged career.

As a photojournalist, I have traveled all over the globe, visiting all 7 continents (including Antarctica several times) and many islands (such as Papua New Guinea and Madagascar) on assignment for major magazines and other publications. My current and ongoing fine art project is American Hands (www.facebook.com/AmericanHands) for which I am creating narrative portraits of individuals who are keeping the old trades alive, such as a blacksmith, glassblower, bookbinder, spinner, weaver, etc.  I travel around the county, mounting American Hands exhibits and giving presentations about the people I photograph.

In addition, I give lectures and teach master classes on photography and imaging. I recently launched a YouTube channel in which fellow photographer David Saffir and I discuss the essential elements that define a photograph and pull us into it, using the narrative power of shadow and light.

As a non-fiction writer, I have written literally thousands of articles, columns, features and reviews for major magazines, newspapers and websites, as well as seven non-fiction books. In non-fiction, I am primarily known for my expertise in testing, analyzing and explaining technology related to photography, imaging, printing and epublishing.

My first novel “Jo Joe” will be published this spring as both an eBook and printed book by Pixel Hall Press, followed later this year with other stories and books.

When do you use basic math in your job?

Math is integral to my work in many ways. An intuitive understanding of geometry is essential for good photographic composition. In addition, I use math to control exposure (the amount of light used to define a photograph) and to decide how to set up auxiliary lighting.

A prime example of math in photography and imaging is the histogram tool. The histogram is a graph that provides information analyzing the exposure of a photograph. When a photographer or digital artist looks at a histogram, it helps us understand the “dynamic range” of the picture. In other words, what percentage of the photograph is made up of highlights, shadows and midtones. If the graph displays that there is too much image data in, say, the highlights, and I know that the image is of a scene that isn’t that bright, I can then decide to change my exposure so the photo better represents the scene.

But basic math goes much deeper into my everyday career concerns. For instance, my American Hands project is a non-profit venture supported by grants and sponsors. When I apply for a grant, I must present an accurate, logical and meaningful balanced budget. Therefore, I have to calculate my costs over time and balance that against potential income. (If the budget isn’t balanced with income=costs, the grant application will be rejected.)

Another example of everyday math has to do with laying out books and journals for publication, such as my American Hands Journal. At the very basic, a typical book is printed in “signatures” of a specific number of pages each, such as 4-pages each. So a book must be laid out so that its total pages are a multiple of 4 (or whatever the signature number is). Then, there are spatial concerns, such as keeping type and photographs within specific printable margins, that requires more intuitive understanding of geometry.

Do you use any technology to help with this math?

I do believe that it is important to understand math and be able to do it without calculators or computers. However, when I use it for accounting, grants applications and such, I must be sure that I haven’t introduced an error, through a mistake in arithmetic or simply a typo. So, I may use a calculator. More often, I will use Microsoft Excel on my computer to create a spreadsheet that does automatic calculations for me when I input figures. However, I am the one who creates the rules for those calculations. So, using a spreadsheet doesn’t preclude the need to understand the underlying math.

How do you think math helps you do your job better?

Math isn’t only necessary in my career as an artist and writer, but it is also a skill that sharpens your mind the more you use it. That kind of precision thinking is a great complement to the creative side of my business, balancing it. What’s more, a sharpened mind is one that is more open and creative.

How comfortable with math do you feel?

I was lucky to have some wonderful teachers – starting with my mother before I ever went to school. She created basic arithmetic puzzles to keep me busy, and I learned to think of numbers as a game, starting when I was about 4 years old. So, I have long been comfortable with numbers and their relationships to each other. Math and art are not opposites. In fact, in the Renaissance, the great mathematicians were artists and vice versa. And, today, the great math innovators have highly creative minds.

What kind of math did you take in high school?

I studied geometry, algebra and calculus in high school.  I enjoyed it, again, mostly because I had good teachers. It continued to be a game to me to understand how numbers fit and changed each other.

Did you have to learn new skills in order to do the math you use in your job?

The new skills I developed since leaving school has to do with defining intelligent, useful calculation rules in an Excel spreadsheet. But it was all based on math I already understood, so it was relatively easy… once I understood how the spreadsheet works.

Do you have questions for Sally?  Ask them in the comments section!