I sure think it would be fun to be a graphic designer.  The only problem is…I’m not sure my creativity can keep up!  Today we interview Cindy Schnell, Vice President of Graphica, to find out how math plays a role in her job.

Can you explain what you do for a living?

I manage a creative firm that specializes in strategy and branding.

When do you use basic math in your job?

I use basic math when estimating projects and providing quotes.

Do you use any technology (like calculators or computers) to help with this math? Why, or why not?

I use a calculator to ensure accuracy.

How do you think math helps you do your job better?

Providing an estimate for a project is sometimes the first contact you may have with a new client. It is critical to provide accurate pricing. You do not get a second chance to say, “Oh wait, I didn’t add that right, or I forgot to include the following charges.” Our professionalism and accuracy is imperative to our brand.

How comfortable with math do you feel?

On my own, without a calculator to validate my final numbers, I am not as confident.

Does this math feel different to you?

No, my needs in day-to-day business are basic and are very familiar to me.

What kind of math did you take in high school?


Did you like it/feel like you were good at it?

No. I also took it in college, and it was one of my most difficult subjects. I also have a mild disability with dyslexia and numbers so numbers have always been a slight challenge.

Did you have to learn new skills in order to do the math you use in your job? Or was it something that you could pick up using the skills you learned in school?

No, I did not have to learn any new skills to do the math at my job.

Curious to know more? If so, let me know, and I will pass them along to her.

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