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Math for Writers

Math for Writers Virtual Book Tour, Day 4

Today, I’m hanging out with the uber-cool super-writer, Kelly James-Enger. Her book, Six-Figure Freelancing: A Writer’s Guide to Making More Money was one of the first I read when I started my freelance writing career all those years ago. This book was so important to my career that I was star struck when I met her at an American Society for Journalists and Authors (ASJA) conference three years ago. We had such a blast, checking out restaurants and hanging out between sessions. She made me laugh so hard!

I know that Kelly has had an influence on countless other new — and seasoned — freelancer writers. So I’m thrilled to be her guest at Dollars and Deadlines, her blog about the business of freelancing. There, I answer the question many writers have for me: Why do writers need math at all?

Click here to check out my conversation with Kelly James-Enger

About Kelly James-Enger

About Six-Figure Freelancing

Forget writing for the thrill of seeing your name in print, or worse yet, for the “exposure.” Freelancers should be paid-and paid well-for their work. If you dream of making a good full-time living or a second income as a freelancer, you need more than writing ability. You need a businesslike mindset, the ability to locate and pitch lucrative markets, efficient work habits, and solid relationships with people in your industry. During the author’s first year of full-time freelancing, she only made $17,000. But by her sixth year, she cracked the six-figure mark. After interviewing dozens of other six-figure freelancers, the author first published Six-Figure Freelancing: The Writer’s Guide to Making More Money in 2005. Now the book’s been revised and updated for its second edition.

About Six-Figure Freelancing

Forget writing for the thrill of seeing your name in print, or worse yet, for the “exposure.” Freelancers should be paid-and paid well-for their work. If you dream of making a good full-time living or a second income as a freelancer, you need more than writing ability. You need a businesslike mindset, the ability to locate and pitch lucrative markets, efficient work habits, and solid relationships with people in your industry. During the author’s first year of full-time freelancing, she only made $17,000. But by her sixth year, she cracked the six-figure mark. After interviewing dozens of other six-figure freelancers, the author first published Six-Figure Freelancing: The Writer’s Guide to Making More Money in 2005. Now the book’s been revised and updated for its second edition.

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Math for Writers

Math for Writers Virtual Book Tour, Day 3

Today, I’m the guest of Marketing Wizard and coach, D’vorah Lansky of www.bookmarketingmadeeasy.com. In this audio interview, we discuss the math behind good book marketing — how to measure platform and keep track of marketing successes — as well how Math for Writers came about. Like me, D’vorah is a former public school teacher, so we even talk about how many of us developed our relationship with math.

Don’t miss this great conversation!

D’vorah Lansky, M.Ed., Author, and Marketing Wizard

D’vorah Lansky, known as “the marketing wizard” has a Master’s Degree in education and has been marketing online and mentoring leaders since 1994. She has published two books: Connect, Communicate, and Profit: Build Successful Business Relationships Online and her newest book, an Amazon Bestseller, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online.

D’vorah is also the co-author of Building Relationships that Build Business, Chicken Soup for the Network Marketer’s Soul, Corporate Mom Dropouts, and Ignite Your Passion. D’vorah coaches and trains authors on online book marketing strategies and practices. She is passionate about online marketing as well as helping authors grow their business and their brand. Click here to view her work: http://DvorahOnAmazon.com

Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online

In Book Marketing Made Easy you will learn how to: increase your credibility and be seen as an expert in your field; sell more books to people who will benefit from your message; create multiple sources of income with the content of your book; harness the power of multimedia marketing to reach more people; and use social media to increase your influence and expand your market.

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Math for Grownups Math for Writers

Math for Writers Virtual Book Tour, Day 2

Today, thanks to Jennifer Lawler, you’ll get a sneak peek inside Math for Writers, with an excerpt about self-publishing.

From Jennifer:

My buddy Laura Laing is kindly allowing me to run this excerpt from her book for writers:Math for Writers: Tell a Better Story, Get Published, Make More Money. 

I’ve known Laura for years as a colleague, and I had the opportunity to work with her on her first math book (Math for Grownups), which is how I learned to stop hating math. Laura is a fabulous teacher and she’s the reason why I didn’t quail when I had to factor some quadratic equations for a project I’m working on (I kid you not. You have no idea the weird and random projects that land on my desk.)  I knew I could do it because she taught me to have more confidence, and to recognize that there are usually many ways to solve a problem.

Anyway, I’m pleased to offer this excerpt, which will help you  figure out how to calculate the numbers involved in self-publishing.

Going It Alone: The Math of Self-Publishing

Jennifer Lawler is the author or coauthor of more than forty books, mostly nonfiction, including her popular and award-winning Dojo Wisdom series (Penguin). She has written a number of romances under three pen names.

She works as a book development editor and has taught classes on how to write a book proposal for many years. A number of her students have gone on to land publishing deals. She has also worked as a literary agent and as an acquisitions editor, giving her considerable experience on both sides of the publishing process.

She earned her Ph.D in medieval English literature from the University of Kansas and a black belt in Taekwondo at approximately the same time. She has not quite decided which has been more useful.

I heartily recommend Jennifer’s newest offering: Finish Your Book Bootcamp ecourse. If you have half a manuscript and are not sure how to get it finished, this is the course for you. Jennifer has the perfect mixture of kind encouragement and solid, market-tested feedback. I know that for a fact, because she edited both of my books!

I really want you to join me. Really, I do.

So much so, that I’m offering a special gift to those who come along for the ride. Just visit my guest posts to learn how to to claim your gifts.

So, let’s hit the road!

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Math for Writers

Gas Up! Join the Math for Writers Virtual Book Tour

Now that Math for Writers is out, it’s time to share the good news. That’s why I’m appearing in lots of different places all over the interwebs. And I hope you’ll join me.

Yep, I’m hittin’ the road for a virtual book tour.

I’m starting off with a bang — as a guest on two wonderful writers’ blogs.

No spin zone: How reporters can find reliable statistics sources

WordCount: Freelancing in the Digital Age has been rated by BlogRank as a top U.S. blog. It’s also part of the BlogHer Publishing Network. It was founded and managed by Michelle Rafter, a freelance business reporter, editor and editorial project manager. Her work has appeared in MSN Money, OC Register, Westways, Edmunds.com, the Wall Street Journaland other national publications.

Social Media Data Tracking for Authors in 4 Easy Steps

Sandra Beckwith is a national award-winning former publicist who now teaches authors how to promote, publicize, and market their books. Get tips and how-to information in her free Build Book Buzz e-newsletter at http://buildbookbuzz.com. Connect with her on TwitterGoogle+LinkedIn, and Facebook.

Going It Alone: The Math of Self Publishing (excerpt)

Jennifer Lawler is the author or coauthor of more than forty books, mostly nonfiction, including her popular and award-winning Dojo Wisdom series (Penguin). She has written a number of romances under three pen names.She works as a book development editor and has taught classes on how to write a book proposal for many years.

Math and Book Marketing

D’vorah Lansky, known as “the marketing wizard” has a Master’s Degree in education and has been marketing online and mentoring leaders since 1994. She has published two books: Connect, Communicate, and Profit: Build Successful Business Relationships Online and her newest book, an Amazon Bestseller, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book OnlineClick here to view her work: http://DvorahOnAmazon.com

I really want you to join me. Really, I do.

So much so, that I’m offering a special gift to those who come along for the ride. Just visit my guest posts to learn how to to claim your gifts.

So, let’s hit the road!

Categories
Math for Grownups Math for Writers

Is This Conference Worth It?

The right writer’s or business conference can be a boon to inspiration and the bottom line. No matter the cost or time commitment, a conference can be an invaluable investment. But most of us can’t afford to go to all of them – or even more than two or three a year. How can you evaluate whether a conference is right for you?

When I can’t make up my mind, I’m big on creating measures. How much would this opportunity cost me — in time or money? What can I expect to get out of the experience? In short, I’m looking at ROI or return on investment. To calculate ROI, you need to know what your variables are.

Expenses

First off, you need to calculate how much of your cold, hard cash you’ll need to give up to attend. (That’s simple addition.) Of course, unless the conference in your living room, there will be costs other than the conference fee. Make sure you include expenses like travel, housing, and food.

If the total is spendy, get those costs down to a minimum. Here are some ideas:

1. Reserve your spot early. Some conferences offer early-bird rates. After a certain date the rates go up, and so do your costs. Whenever possible, plan ahead.

2. The same goes for travel and housing costs. Travel arrangements booked at the last minute are more expensive. And if you can grab a spot at a neighboring hotel — or bunk with a friend or relative — you might just save some dough.

3. Check to see if the conference includes meals. If there’s no breakfast offered, for example, pack something to munch on in your room, or make plans to grab some fruit, granola and yogurt at a nearby bodega or grocery. If you like to have a glass of wine at the end of the day, bring or buy a bottle to save on costs in the hotel bar.

4. Some hotels offer free wifi — others don’t. Prepare to be online during the conference and bring your own hotspot connection, if the hotel wifi fees are too high.

Time

So you’ve figured out how much money you’ll probably spend. But that’s not the only consideration. If you’re going to be away for four or five days, you’ll face three realities: 1) working extra hours to get ahead before the conference, 2) working during the conference, or 3) working extra hours after the conference.

Of course there’s a fourth option, too: Turning down work that would be due during your travel time or soon after.

There are several ways to consider the value of your time at the conference.

1. Using your hourly rate, estimate the amount of money you’ll “lose” by being at the conference. (But remember, this may not be an accurate assessment. Would you be billing all of the hours that you’ll be hob-knobbing with industry experts?)

2. Consider your financial goals for that month, week or quarter. Can you meet those goals before or soon after the conference?

3. What is your really busy time? If you are slammed from April through June, a May conference may not be in your best interest. In essence, your time is much more valuable when work is flowing like crazy.

Opportunity

Cost and time are easy to measure. But opportunity is the wild card. I know many, many freelance writers who start at a conference with a dollar figure in their heads. If they don’t land at least that much in assignments before arriving back home, they’ll reconsider attending in future years.

That’s a fine way of doing things, but I think the market has changed. There aren’t too many editors who are assigning on the spot. And thanks to major cuts at major magazines, many editors (major and minor) cannot justify the cost of attending conferences.

So I encourage you to consider the opportunity of networking. Can you leave with five new contacts (other writers, editors, publishers — not the bartender) and follow up within a week of getting home? Can you come up with 10 new ideas, whether they’re stories, informational products or blog posts? Do you have a book to promote?

Finally, ask yourself this: “How much would I pay for a course that teaches me X?” If the conference offers you information that you would need to pay for elsewhere, it could be worth it.

Whatever your conference formula is, strategically thinking about the benefits and costs is a good idea. You may choose to calculate a dollar figure for your ROI. And you may play it a little faster and looser. Either way, have a plan, and you won’t feel like you’ve wasted your hard earned money or precious time.

April 24-26, I’ll make my annual trek to New York City for the American Society of Journalists and Authors convention. It’s not cheap to stay in a fancy hotel, but along with great networking, promotional opportunities and workshops, I consider this a little mini-vacation. So about half of the cost goes into my marketing/training budget for my business and the other half is part of my vacation fund. Works like a charm for me. 

What conferences are you planning to attend this year? How do you decide which conferences are worth it? Share your ideas in the comments section.

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Math for Grownups Math for Parents Math for Writers Other Grownups

Hey, Does This Place Look Different?

If you’re used to a completely different Math for Grownups website, hold up. You’re not in the wrong place. For the last two months (or more?), I’ve been working on a redesign of the site. I wanted something fun, punchy and energizing — kind of how I feel about math. And with my newest book, Math for Writers, hitting Amazon last month, this was a great opportunity.

And it’s not just a new book to celebrate! You’ll notice some really cool additions, plus a few old friends. Here’s a quick run down.

Sections for Writers, Parents, Teachers, and All Grownups

If you fall in one of these categories — and unless you’re a kid, you do! — you can zip right over to see the content I’ve developed just for you. Writers will find great ways to develop their craft and manage their writing. Parents will find tips for growing math-confident kids — without losing their minds. Teachers will find resources they can share with parents and students, including the answer to the age-old question: “When will I ever use this stuff?” At the same time, everyone can learn how math can help us make smarter financial decisions, save time and think about math in a completely different way.

OMG, Quizzes!

I can’t tell you how excited I am to introduce original, interactive quizzes. But before you freak out: There is no timer. There are no grades. No one has to know how you did. And that’s exactly how I wanted it. My goals are pretty simple: Show you what kids are learning at various grade levels, and give you a chance to see what you remember (or don’t). I’ll be adding quizzes over time — hopefully one a week or so. And I’ll add some non-math quizzes too, like “Are You REALLY Math Anxious?”

Coming Soon: Online Learning

If reading a blog or a book is not enough for you, I’m gearing up to offer some very targeted online learning. First up will be courses designed just for writers. Over time, I’ll add courses for parents and others. Through Facebook groups, webinars and “homework,” you’ll have a chance to take a deeper dive into the math that you need — but can’t quite grasp. These aren’t college courses, and you won’t be graded on your assignments. The idea is to give you a little special attention, so you can ask specific questions, gain some confidence and learn a few things. Stay tuned!

Math at Work Monday Is Back!

I know that this is a very popular feature on Math for Grownups, and I’ve got a whole series of greatMath at Work Monday interviews lined up. You’ll meet recycling truck drivers and cancer radiology specialists. And if you have a suggestion of someone I should interview, send me a note. I’m always looking for fresh ideas!

Take a look around. Read my new Math for Grownups Manifesto. And let me know what you think. I’m really looking forward to injecting even more energy into math.

Oh, and if you haven’t received my free gift for you, don’t miss out. Just sign up in the bright yellow box to the right, and you’ll get a free copy of Multiply Your Math Moxie: A Painless Guide to Overcoming Math Anxiety. Get comfortable with math, once and for all.

Enjoy!

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Math for Grownups Math for Writers

Wouldn’t It Be Great If…?

I think Marie Forleo is hilarious and smart and engaging. She’s also built a very successful entrepreneur coaching business in a very short period of time. So when she talks about goal-setting, I tend to listen.

(If you don’t know who Marie is, don’t worry about it. I didn’t know who she was until a month ago, when I was trolling around the internet for some inspiration for taking my own writing career to the next step. And if you do know Marie, don’t worry. I’m not trying to sell you on her B-school. I’m not an affiliate, and I’ve never taken the course.)

I mention Marie today one of her funny and engaging videos inspired me to write this post. In it, she shares an exercise that she uses with her team. It’s the “Wouldn’t it be great if…?” game. The idea is to fill in the blank with something achievable. “Wouldn’t it be great if I could vacation in Hawaii?” “Wouldn’t it be great if I could take August off?” “Wouldn’t it be great if I could publish a book?”

Of course, in a five-minute video, Marie only shares the dreaming part of this process. There’s no time to dig into the nuts of bolts of making those things happen. (Besides, those nuts and bolts are what she’s selling. Girl’s got to make a living.) And yes, sometimes the dream alone is a critical first step. But I got to thinking — what about the how of getting these things done?

In other words, you have a goal — now what?

You know what I’m going to say, right? You’ve got to crunch the numbers. Going from dream to reality means putting a plan into place and taking teeny-tiny steps towards getting there. It means setting and monitoring measurable goals. And that means using some basic math. Take a look.

Wouldn’t it be great if I could vacation in Hawaii?

Unless you’re Donald Trump or you actually live in the Aloha State, this trip could feel like a pipe dream. It’s expensive. It can take a long time to get there.  Heck, the wardrobe! But the math is pretty simple. Do some research, set a budget and then figure out how to stash the cash.

Why not set a monthly savings goal — which could mean earning more or saving more — and track it in a spreadsheet? Multiply that amount by the number of months until your planned trip, and you’ve got the budget for your trip. Hey, you can even get the spreadsheet to do the work!

Wouldn’t it be great if I could take August off?

This is one of my goals this year. And the math is super-dooper easy. I just take my yearly income goal (you have one of those right?) and divide by 11, instead of 12. That gives me my monthly income goal. If I can earn that amount each month, I can spend August by the pool or working on house projects. The cool part is this: spreading August’s income to the other 11 months ends up being a pretty small amount. (Well, unless your income goal is seven figures or more.)

Let’s say my annual income goal is $60,000. If I divide by 12, I need to earn $5,000 each month. But if I divide by 11, I need to earn $5,454.55 each month. Heck, I’d probably round that up to $5,500 to give myself some cushion.

Wouldn’t it be great if I could publish a book?

I had this thought many, many years ago. And because of the times, I had to wait — wait until a publisher decided to take a chance on me. It happened, but here’s the really wonderful news: you don’t have to wait. The self-publishing industry has completely changed in the last several years. Whether you want to get your family’s history down in writing or publish the next Fifty Shades of Greypublishing can be almost completely within your control.

Again, you need a budget and a goal. Decide how much you want to spend on the cover, design and marketing. Then set your sales price and goals. Within 15 minutes or so, you will know what your best publishing options are (ebook, publish on demand or publishing all of the books at once), plus how much you can expect to earn in this endeavor.

Heck, math can even help you track your book-writing progress!

Look, this is no earth-shattering news here. But how often have you not pursued a dream because you weren’t sure of the outcome? Trust me. Sometimes a little bit of math is all you need to nail down the specifics. Don’t dream it. Be it.

What are your professional and personal dreams? Share them in the comments section. And don’t forget to mention how math might be able to help you actually reach them. 

Want more information on how math can help you become a better, more successful writer? Be sure to check out my latest book, Math for WritersIt’s for sale on Amazon.com!

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Holidays Math for Grownups Math for Parents Math for Teachers Math for Writers

Happy Valentines Day!

valentines day

I couldn’t resist sharing this happy little math gif. Mathematically speaking, it makes no sense, but it’s still sweet.

Happy Valentines Day!

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Math for Grownups Math for Teachers Math for Writers

Spreadsheets 101: Troubleshooting

This is the third post in a series about spreadsheets, called Spreadsheets 101. Click if you missed the first (Spreadsheets are Powerful. Here’s How) or second (How to Use Formulas) post.

Mistakes happen. But boy they can be frustrating, especially if you’re learning something new or not feeling so confident with your skills. In terms of spreadsheets, these mistakes can show up in one of two ways: a value that doesn’t make sense or an error message. In this post, you’ll get the ins and outs of diagnosing and fixing these problems.

Errors in spreadsheets are almost always user-generated. In other words, you can’t blame the developer or your computer or Mercury rising. This is both good and bad news — and the process for identifying and fixing these issues is very similar to working your way out of a vexing math problem. Don’t let that worry you. Instead, think of it this way: you have a great opportunity to deal with two difficulties at once.

Bad Numbers

When numbers matter, it’s always a good idea to check everything carefully. This might feel like a real drag, but this little habit can save you time, money and heartache in the long run. Take a look at the spreadsheet below. Can you spot the questionable values?

Did you notice the numbers that are out of whack? They’re in E12 and F12: $36,926 and $34,076. It would be awesome to earn that much dough from the sale of 1,000 ebooks, but with a net of $3.69 per book, that doesn’t make any sense at all.

There’s a problem with one of the formulas — probably in E12 or F12. So, let’s take a closer look. If this were your spreadsheet, you could double-click on E12, showing the formula.

Now, this time, I’ve also included the tool bar over the table itself. Notice that the formula is listed to the right of fx. You can also see it in the cell itself. This formula says that you want to multiply the value in D12 by 10,000. (Count the zeros, if you can’t quite read it.) In other words, this is the net, if you were to sell 10,000 ebooks. But what you’re looking for is the net on 1,000 sales. Ta-da! That’s the problem.

Next, you want to fix the error and see if that solves the problem in F12.

Yep, it did. See what happens there? If you make a mistake in one cell, it can carry to other cells. It pays to be diligent.

In this case, I had simply typed too many zeros. Another easy mistake is referencing the wrong cell (typing C12 instead of D12, which would be a tougher mistake to find). It’s also fairly common to accidentally add a cell name to a formula, by clicking the cell before closing up the formula.

Finally, errors in using the order of operations are really easy to make. If you need to add before multiplying, be sure to put the addition step in parentheses. Otherwise, the computer will follow PEMDAS — multiplying before adding. Take a look:

=((D12+E12)*5) means: Add the values in D12 and E12 and then multiply by 5
=(D12+E12*5) means multiply the value in E12 by 5 and then add the value found in D12

Big difference!

The Formula You Typed Contains an Error

Sometimes your spreadsheet program might give you an error message, like the one below.

Of course the error message isn’t helpful at all. But look closely at the formula in the cell. Instead of typing “1000”, I’ve typed “1,000”. And that’s a big no-no. Take away that comma separating the 1 from the 0, and all will be right with the world. Other characters you want to avoid include dollar signs ($) and percentage signs (%). Stick to the symbols outlined in the previous post on building formulas.

The key here is not to ever make mistakes but to identify them, if you do. Review all of your formulas before trusting their outcomes. Check that you’ve included the correct cell names, operations and used parentheses where necessary (so that your order of operations is correct. If you get an error message, look for symbols or letters that shouldn’t be in the formulas.

With a little attention to detail, you can be sure that the data generated by formulas is good to go!

What steps do you take to troubleshoot your spreadsheets? Do you have some advice to share or questions you need answers for? Talk to me in the comments section! There’s one more post coming up soon. Later this week, I’ll teach you how to make pretty graphs using spreadsheets. So easy, you won’t believe it!

Categories
Math for Grownups Math for Teachers Math for Writers

Spreadsheets 101: How to Use Formulas

This is the second post in a series about spreadsheets, called Spreadsheets 101. Click if you missed the first post, Spreadsheets are Powerful. Here’s How.

Spreadsheets are powerful for an important reason: formulas. But if that feels like a scary word, let me reassure you. We’re not talking about the formula for finding compound interest (unless that’s what you need for your spreadsheet). In spreadsheet-speak, formulas are simple math sentences, using operations like addition and multiplication. They also employ the names of cells.

Cell, What’s Your Name?

First, remember that a cell in a spreadsheet is one of those little boxes in a spreadsheet. The best way to consider a cell is to think about it in terms of a column and row. The columns are identified by letters and the rows are numbered. So a cell’s name is identified by its letter (column) and number (row).

Take a look at the spreadsheet below. There are two cells with $300. What are their names?

Did you guess B6 and B7? (It’s a little tough to see the numbers, but you can count from the top to the bottom.) If so, you’re right on target. Feel free to identify some additional cells, if you need a little more practice. Remember, these cell names are going to play a role in the formulas. So it’s important to be able to identify them correctly.

Symbolism

For the most part, you’ll probably use really simple formulas — finding the total of a set of numbers, finding the difference between two numbers, multiplying a value by another value. When you get into more complicated formulas, you may need to pay attention to the Order of Operations (PEMDAS). This is where parentheses can really come in handy. (We’ll focus on simple formulas in this post, leaving the more complex ones for another time.)

But first, you’ve got to know a little bit of shorthand. Because your computer does not have the same keyboard as a calculator, you’ll use ordinary keyboard symbols for a few of the math symbols. Take a look.

+  Addition
–   Subtraction
*   Multiplication
/   Division
^   Exponents
=  A formula is coming!

Notice that the symbol for multiplication is not an “x.” This is because “x” means the letter x. (It can’t mean two things at once.)

The equals sign (=) tells the spreadsheet that a formula is coming. Otherwise, it would simply output the formula — and not the resulting value, after the formula is applied — in the cell. For that reason, each formula follows this pattern:

=(formula)

The word formula is the formula itself.

Now technically, you don’t need the parentheses around the formula, but I find it useful to use them. That’s because they’re necessary with all special formulas. Either way, you must have the equals sign.

Writing the Formula

Before writing the formula, think about what it is that you want to accomplish. In the spreadsheet above, the estimated costs and revenues from self-publishing a book are tabulated. In cell D16, the net for each printed authors copy is $9.35. That value was found using a formula.

You can see this formula in the spreadsheet above: =(C16-B16). In other words, the net for each author’s copy is the price per book minus the estimated cost of producing the book. The price per book is in cell C16 and the estimated cost of one author copy is in cell B16. So the formula is =(C16-B16). Notice there are no spaces between any characters in the formula.

What about the net per ebook (cell D12)? The price of an ebook is quite a bit lower than a printed book, and there is no estimated cost. The net per ebook is found by multiplying the cost of the book by the royalty rate, which is usually a percentage. (Remember, you’ll need to convert the percentage to a decimal before you can multiply. Do that by moving the decimal place two places to the left.)

As you can see above, the formula used to find the net per ebook is =(0.74*C12), which means 74% of the value in C12. Notice that if you want to change the book price — to see how your numbers shake out with a lower or higher price — the net per book will automatically change. That’s because the formula pulls in whatever value you have in C12.

Special Formulas

There’s one more thing to consider: special formulas. If you find that you’re totaling long lists of values, you can use the SUM formula and select the values you want to total. Take a look at the example below.

Cell B10 is the total of all publishing costs. In other words, you want to add all of the costs together. The formula =SUM(B4:B8) simply means this: Add all of the values in the cells from B4 through B8. In this case the colon means all of the values in the cells B4 through B8.

There is another way you can write this formula: =(B4+B5+B6+B7+B8). And if you want to do that, go for it. You’ll get the exact same answer. Of course the SUM formula is a simplified version of that same process.

And there are lots and lots of other special formulas. You can find these by nosing around in your spreadsheet program. These programs typically include a master list of special formulas. A Google search can unearth others.

So there you have it, a quick overview of using formulas in spreadsheets. This can be a lot more complex, depending on what you are doing. The key to remember is that a formula must appear between parentheses and after an equal sign. So play around with it. Don’t be afraid, you won’t break the program. If you find that you have some errors, stop by later to read my post on troubleshooting.

What special formulas have you found useful in spreadsheets? Do you have some advice to share or questions you need answers for? Talk to me in the comments section! And don’t forget to read my post about troubleshooting spreadsheets.

Categories
Math for Writers

Meet Me at the Leaders in Publishing Teleseminar!

I am so excited to announce that I’ll appear today at 2:00 EST on a teleseminar hosted by editor and book designer, Jill Ronsley. I’ll be talking about Math for Writers, my book that’s coming out later this month. The event is free  and live! Just call in using the details below.

Jill and I will talk about how math can be useful to writers — from making the most of numbers in reported stories (and even fiction) to getting published to earning more money and making better business decisions. You won’t need a calculator or a slide rule or even a No. 2 pencil. Just listen in.

Hope to “see” you there! Then come back here to ask more questions and continue the discussion. Here are the details.

Leaders in Publishing Series

Hosted by Jill Ronsley

Guest Speaker: Laura Laing speaks on “Math for Writers”

Date: Jan 7, 2013

Time: 11:00 a.m. PST (2:00 p.m. EST)

To attend the live call:

Dial into the conference: 1-712-432-3066.

Enter the conference code: 652681

Did you attend the Leaders in Publishing Series teleseminar? Do you have more questions? Ask them below. We can continue the conversation here, or perhaps I’ll devote an entire post to your question.

Categories
Math for Grownups Math for Teachers Math for Writers

Spreadsheets Are Powerful. Here’s How.

This post is the first in a writer-centric series, called Spreadsheets 101. In later posts, I look at how to use formulas in spreadsheets, troubleshoot problems and create graphs. 

Want to tell a geek from a non-geek? Ask a simple question: How do you feel about spreadsheets? Geeks will wax poetic about the grace and sensibility of spreadsheets, while non-geeks will either shrug or recoil in horror.

At least that’s my experience.

As a proud geek, I embrace my love of spreadsheets. As a teacher and writer, I know that not everyone is as excited about these technological marvels. Still, while I might fire up Excel for the most mundane tasks — grocery lists or wedding invitation RSVPs, for example — I do think the humble spreadsheet can be quite useful in a variety of more robust and complex settings. This is especially true for freelance writers and other entrepreneurs. We solo artists may not have access to the latest bookkeeping software or even a bookkeeper. We can’t turn to the IT team to help us project revenues for the next year or track the time spent on certain types of projects. (Most of us are the IT team.) That’s where spreadsheets can come in handy.

What Is a Spreadsheet?

A spreadsheet is more powerful than a table, with fewer bells and whistles than a database. The data is arranged in columns and rows. The columns are labeled with capital letters, and the rows are numbered. So each cell can be identified by its unique letter (column) and number (row). For example, A25 or FF102.

All of the data in each row is related somehow. The same goes for the data in each column. That’s how a spreadsheet is like a table. Here’s a picture:

In this example from Math for Writers, a writer is costing out the price of self-publishing. Notice how the columns and rows are related. In every spreadsheet, each cell (one of the little boxes) is related to the headings of the row and column that define that cell. So, $9.35 is the NET per book (column) of print, author’s copies (row) in the spreadsheet above.

But this spreadsheet isn’t just a table. Because of the way it was built, if I change the value in cell B16, the value in D16 will also change. It’s also not a database. That’s because the data cannot be output elsewhere. For example, if I wanted to output this data onto my website — in a simple list, for example — I’d need to use a database. (Examples of databases include the contacts on your smartphone and the movie listings on Netflix. The data — names and phone numbers of contacts or names and ratings of movies — is stored in a database and output on your phone, computer or television set.) Unlike with databases, the data in spreadsheets pretty much stays put.

When Should You Use a Spreadsheet?

Notice that some cells contain text and some cells contain numbers. Spreadsheets are most powerful when the data is numerical. That’s because with a few carefully placed formulas, you can manipulate those numbers — quickly and easily.

For example: in the spreadsheet above, the value $9.35 was not typed into that cell. Surprise! Instead, this values is the result of a formula. Take a look:

When I highlight the $9.35 cell, it changes to show the formula: =(C16-B16). At the same time, cells C16 and B16 are highlighted. This formula is a really simple subtraction problem, but it’s pretty potent. That’s because if I change the value in C16 or B16, the value of D16 changes, too.

This means you don’t have to keep up with a ton of changes. If your formulas are set up correctly, you can simply change the data in other cells as needed, and the formulas keep up with the calculations. For this reason, spreadsheets are really useful in projecting. For example, if the price of the book is changed in the above spreadsheet, you can see how the net and gross values will automatically change. In other words, you can play with the pricing and watch how the total income goes up or down as a result.

Want to make fancy-schmancy graphs? That’s another reason to use a spreadsheet. Once your data is safe and snug inside multiple rows and columns, it can be displayed graphically with the click of a couple keys. Really. It’s that easy. (I’ll show you how in a later post.)

And there you have it. The what and whys of spreadsheets. Stick around. In a day or two, I’ll teach you how to create the all-powerful formula. (It’s not all that magical, and it’s not all that hard either.)

Next up: Learn how to use formulas in spreadsheets and troubleshoot problems.

When have you found spreadsheets most useful? What frustrations have you had with spreadsheets? Share your experiences in the comments section. Also be on the lookout for my next book Math for Writers, which will be available in late January. Yes, writers do use math! I’m so excited to show you how!